Sony A7 Mark IV + 28-70 Holiday kit

Sony A7 Mark IV + 28-70 Holiday kit 

This Holiday Kit consists of the Sony A7 Mark IV body with the Sony FE 28-70 mm F/3.5-5.6 OSS lens, a Peter Hadley Helsinki 300 blue and a Hähnel HL-XZ100 Ultra - Sony NP-FZ100 battery. 

Sony A7 Mark IV body 

The Sony A7 IV is a full-frame mirrorless camera that is ideal for photography and videography. With the 33-megapixel Exmor R-sensor, the camera's picture quality is superb.  For video recordings, you can count on 4K quality at 60p. It is a true hybrid camera, meaning you get the best of both the photography and video worlds. 

Breathtaking picture quality 

This Sony camera has the 33 megapixel Exmor R sensor. With the processing power of the new Bionz XR, the A7 IV delivers excellent images in any situation, even in low-light conditions. This camera has been given colour technology and creative modes to give you vivid, lifelike colours in every shot, all in your own personal style. 

Unprecedented autofocus performance 

Autofocus is something Sony is famous for. With the A7 IV, Sony has taken this a step further. It uses the latest real-time tracking and eye autofocus technology. This time it doesn't only work for people and animals, but you can also easily capture the eyes of birds, also known as Birds Eye Autofocus. In addition to capturing eyes in sharp focus, you can also effortlessly follow the animals as you photograph or film them. 

You can shoot photos at a speed up to 10 frames per second. This will quickly empty the buffer, which ensures you can capture all the best, unmissable action shots. 

Camera design 

The camera housing has been updated from its predecessor. The A7 IV features a fast and clear 3.69 million dot electronic viewfinder. It also has an updated LCD screen. The screen is now adjustable and tiltable and is a touchscreen. Stability and comfort are very important during  photography and filming, which is why the camera features 5 axis image stabilisation in the housing. 

The A7 Mark IV's menu has also been updated compared to its predecessor. For instance, you can operate the menu by means of a touchscreen, there is an intuitive rotary knob to toggle between photo/video/S&Q mode, and you can store up to two memory cards in the body. All these new features allow you to focus even more on creating! 

Filming with the A7 IV 

The A7 IV serves videographers very well! You can film in 4K quality at 60p with no pixel merging. This ensures top quality. Plus, as an experienced videographer, you can choose to film in 10-bit 4:2:2, and to take advantage of the S-CINETONE/S-LOG 3 picture profile options. This ensures you'll come home with cinema-worthy images that can easily be edited. You can save your own settings in the menu, such as the exposure triangle, as well as the settings of the image profiles you use for filming. 

Here too, you have the fast real-time autofocus for tracking moving subjects or the subject's eyes. People or animals, it doesn't matter. The A7 IV features unique video tools such as focus compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure. The latter feature is ideal if you regularly record over long sessions. 

Sony has really looked into ease of use with this full-frame camera, including for videographers. Thanks to the new body, you now have the record button at the top. This means you can easily start or stop your recordings. This button is located at your thumb. 

Stay connected 

Are you often on the road and want to share files quickly? No problem. The camera is easy to use and has quick photo/video sharing options. With the latest USB-C Gen 3.2 compatibility, an ultra-fast Wi-Fi chip and Bluetooth mode, you can instantly transfer your photos and share them with the world. In addition to sharing your images, you can also make automatic backups thanks to the Bluetooth mode, so no more going home worrying you may have lost your images. 

You can connect by sharing your images on the home front, but there's more! You can also use the A7 IV as a streaming camera. You can livestream in 4K 15p or in Full HD 60p without a capture card. This ensures that, as a streamer, you stay connected with your audience, wherever you are! 

Sony FE 28-70 mm F/3.5-5.6 OSS 

The Sony FE 28-70 mm F/3.5-5.6 OSS lens is a compact full-frame zoom lens with built-in image stabilisation and a versatile focal length range of 28-70 mm. Built-in image stabilisation compensates for camera shake when shooting handheld and ensures that your subject is captured in razor-sharp focus. 

The versatile Sony 28-70 mm focal range and an aperture of F/3.5-5.6 allow for wide-angle and telephoto shots with high resolution, even at maximum aperture. The circular aperture with seven blades produces a beautiful and natural depth of field effect to bring out your subject sharply from the background. 

The main parts of the lens are sealed against dust and moisture, so you can shoot in rain and shine. 

Peter Hadley Helsinki 300 blue 

The Peter Hadley Helsinki 300 blue is a blue bag that you can use to store and carry a small mirrorless or DSLR camera or camcorder. With this bag, your camera is protected by robust, water-repellent and eco-friendly material. There is soft material inside that protects your gear from scratches and bumps. On the outside there are two pockets and a front compartment. These can be opened with the zip, giving you even more storage space. The camera bag has a double zip closure at the top. The inside of the flap has room for small accessories such as memory cards, batteries and filters. 

Inside, you can customise the layout according to your preference. The dividers are easily adjustable thanks to the Velcro. This allows you to customise the sizes for your equipment. The bag has a sturdy handle. It is possible to attach an adjustable shoulder strap. You can easily attach this to the outside. The bag is made from recycled polyester. 

Hähnel HL-XZ100 Ultra - Sony NP-FZ100 

The Hähnel HL-XZ100 Ultra for Sony is a high-quality 7.2-Volt camera battery and a good replacement for the Sony NP-FZ100 battery. The battery is suitable for various Sony cameras from the NEX series and the DSLR A series, among others. 

Features of the Sony A7 IV 

• 33 megapixels 
• 4K 60p video recording  
• Bionz XR processor 
• Real-time tracking 
• Eye AF for people, animals and birds (photo and video) 
• Shoot photos at 10fps 
• Electronic viewfinder with 3.69 million dots 
• 5-axis image stabilisation 
• Rotary knob to toggle between photo/video/S&Q mode 
• Two SD card ports, one of which is Express compatible 
• 10-bit 4:2:2 
• S-CINETONE/S-LOG 3 picture profiles 
• Record button on top of the housing 
• Wi-Fi, Bluetooth and USB-C Gen 3.2 
• Streaming optional in 4K 15p and Full HD 60p 

Features of the Sony FE 28-70 mm F/3.5-5.6 OSS 

• Zoom lens 
• Lens mount: Sony FE-mount 
• Manual and automatic focus 
• Variable focal length between 28 and 70 mm 
• Minimum focusing distance of 30 centimetres 
• Maximum aperture: F/3.5 - F/5.6 
• Minimum aperture: F/22 - F/36 
• Built-in image stabilisation 
• Dust and moisture resistant 
• Filter size: 55 millimetres 
• Dimensions: 73 x 83 millimetres 
• Weight: 295 g 

Features of the Peter Hadley Helsinki 300 blue 

• Robust bag 
• Suitable for a small mirrorless or DSLR camera 
• Two pockets + front compartment 
• Double zip on top 
• Water resistant 
• Material: recycled polyester 
• Colour: blue 

Features of the Hähnel HL-XZ100 Ultra - Sony NP-FZ100 

• Use as the replacement for the Sony NP-FZ100 battery 
• Capacity: 2000 mAh 

Package contents 

• Sony A7 IV 
• Body cap 
• Eye cup 
• Battery 
• AC adapter 
• Hot shoe cover 
• USB-A to USB-C cable (USB 3.2) 
• Shoulder strap 
• Sony FE 28-70 mm F/3.5-5.6 OSS 
• Lens caps 
• Lens hood 
• Peter Hadley Helsinki 300 blue 
• Hähnel HL-XZ100 Ultra - Sony NP-FZ100